Alternate Text

Michelle Lam

@Michelle Lam Bklynite Media Public Relations



Michelle was a financial public relations communication publicist and strategist. She specialized in brand management, media, crisis communication, and social media marketing. She serviced the financial services sectors, including hedge funds, alternative investment, private equity, and the banking space. Additionally, she launched Ogilvy’s very first healthcare campaigns during the healthcare reform time period. Her versatility carried into the tourism market in raising awareness in South America, which resulted in her winning the PRSA’s Reputation & Brand Management (2014) award. ​ Fun facts: Michelle launched Bklynite Media, Inc., in 2019, providing public relations services. ​ Michelle was featured in Valley Bank’s inspirHER Women in a Business campaign, a guest speaker at BlogHer on social media’s best practices, IHeartRadio, and Business Talk Radio focusing on entrepreneurship and best marketing strategies for small businesses. She has been featured on TLC’s Cake Boss, Time Out NY Kids, and BK Reader.